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Keywords: Base de la Pirámide
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2024) 22 (3): 324–342.
Published: 06 November 2023
... de la Base de la Pirámide - BoP a partir de un estudio de caso único de la microfranquicia colombiana TechOil. El proceso de muestreo teórico guió la selección de fuentes de datos, que incluyen entrevistas semiestructuradas, informes de la empresa y donantes de microfranquicias, sitios web y...
