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Keywords: Base of the pyramid
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2024) 22 (3): 324–342.
Published: 06 November 2023
.... Additionally, this research seeks to underscore the transformative role of women entrepreneurs-for-peace (WE4P) in a post-peace agreement society. Design/methodology/approach This study seeks to contribute to theory building on sustainable business models (SBMs) at the base of the pyramid (BoP) theory from...
