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Keywords: Brand image
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Journal Articles
The employer-branding journey: Its relationship with cross-cultural branding, brand reputation, and brand repair
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 363–379.
Published: 06 September 2018
... in that context. Brand image Employer branding Organizational identity Organizational reputation Brand repair Cross-cultural employer branding Palabras clave Marca de empleador marca inter-cultural reputación de marca reparación de la marca revisión de la literatura Palavras chave Marca...
