Skip to Main Content
Keywords: Brand rebirth
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2023) 21 (4): 419–439.
Published: 27 September 2023
... in technology that ensures higher product quality standards. The aggregated dimension of success/failure undergoes consolidation through the following second order themes: brand-rebirth and re-internationalisation. The brand rebirth involves a complete change in activities with the entrepreneurs...

or Create an Account

Close Modal
Close Modal