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Keywords: Brand repair
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 363–379.
Published: 06 September 2018
... The authors use a literature review of findings with respect to topics such as competitive strategy and constructs from the literature on employer branding to identify some key research questions to address. They then consider cross-cultural employer branding and brand repair in the context of talent...
