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Keywords: Brand reputation
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management 1–28.
Published: 07 July 2026
... Soft power Halo effect Brand reputation Sentiment Diplomacia pública Soft power Efecto halo Reputación de marca Sentimiento Diplomacia pública Soft power Efeito halo Reputação de marca Sentimento In globalised information environments, a country’s international reputation...
