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Keywords: Business models innovation
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2011) 9 (3): 230–242.
Published: 15 November 2011
... insights into vulnerabilities of the model to competitive pressures as well as into opportunities for business model innovation (Casadesus‐Masanell and Ricart, 2010a, b). Finally, articulation of a profit and growth engine provides the financial mechanisms and replication rules that allow...
