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Keywords: Conexão com a marca
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Journal Articles
Orlando Josué Martínez-Arvizu, David Gómez Sánchez, Luis Bayardo Tobar Pesántez, Francisco Javier Fernández Fernández
Management Research: The Journal of the Iberoamerican Academy of Management 1–20.
Published: 05 May 2026
... consumidor Conexão com a marca Intenção de compra Teoria do Comportamento Planejado Ibero-América In the digital era, the rapid expansion of artificial intelligence (AI) is redefining the foundations of value creation and competitiveness, challenging brands to connect with consumers who value...
