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Keywords: Consumer happiness
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management 1–21.
Published: 30 June 2026
...Estela Núñez-Barriopedro; Alicia Ramírez-Orellana; Wenshi Ou Purpose This paper aims to investigate how price, housing attributes and developer brand influence consumer happiness and purchase intention in Spain housing market. The research also examines the significance of technological innovation...
Journal Articles
Orlando Josué Martínez-Arvizu, David Gómez Sánchez, Luis Bayardo Tobar Pesántez, Francisco Javier Fernández Fernández
Management Research: The Journal of the Iberoamerican Academy of Management 1–20.
Published: 05 May 2026
...Orlando Josué Martínez-Arvizu; David Gómez Sánchez; Luis Bayardo Tobar Pesántez; Francisco Javier Fernández Fernández Purpose This study examines the indirect effects of emotional marketing on purchase intention through two psychological mediators: consumer happiness and brand selfconnection...
