... of this study is the fact that firms in Brazil must be aware of the alternative redress channels that are available to consumers. The different procedural norms can cause a great deal of annoyance because firms have to be updated with all of them and eventually build specialized teams to address them...

...Mauro N. Garcia; George Bedinelli Rossi; Dirceu Da Silva; Fernando Debessa This research aims at creating a model that could explain consumers’ value perception of restaurants attended on Sundays in the city of São Paulo. The research was carried out in two phases. The first was an exploratory...