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Keywords: Corporate clients
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2013) 11 (2): 113–132.
Published: 09 August 2013
... that they have more to gain in behaving cooperatively rather than opportunistically (Bowen et al., 1989). This seems to suggest an association between goal congruence and satisfaction, one of the dimensions of RQ. Business‐to‐business markets Corporate clients Relationship managers Relationship...
