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Keywords: Cross-cultural employer branding
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Journal Articles
The employer-branding journey: Its relationship with cross-cultural branding, brand reputation, and brand repair
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Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 363–379.
Published: 06 September 2018
...Brooke Z. Graham; Wayne F. Cascio Purpose One purpose of this paper is to emphasize the relationship between employees as brand ambassadors and the concept of an employer brand. Another is to consider cross-cultural employer branding in the context of global talent management. The authors also...
