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Keywords: Developer brand
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management 1–21.
Published: 30 June 2026
...Estela Núñez-Barriopedro; Alicia Ramírez-Orellana; Wenshi Ou Purpose This paper aims to investigate how price, housing attributes and developer brand influence consumer happiness and purchase intention in Spain housing market. The research also examines the significance of technological innovation...
