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Keywords: Digital strategy
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2026) 24 (3): 406–426.
Published: 11 March 2026
...Margie Faith; José Martínez Purpose This study aims to evaluate how co-innovation collaborations (both horizontal and vertical) and digitalization processes influence product innovation, while acknowledging that the development of a formal digital strategy might impact product innovation through...
