...Ana Pinto Borges; Elvira Vieira; Paula Rodrigues; Ana Sousa Purpose The purpose of this study is to analyse the effect of health risk perceptions on the degree of decisiveness of a person towards e-commerce (e-commerce acceptance), self-awareness towards leisure and self-awareness towards...

... customers acceptance and a specific business model in order to be a viable alternative to traditional retailing. The proposed model predicts that different types of traditional retailers follow different strategies with respect to e‐commerce depending on their pre‐Internet market positioning...