Keywords: Felicidad del consumidor
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Journal Articles

Effect of technological innovation on brand development and influence on consumer happiness and purchase intention in real estate sector

Estela Núñez-Barriopedro, Alicia Ramírez-Orellana, Wenshi Ou
Journal: Management Research: The Journal of the Iberoamerican Academy of Management
Management Research: The Journal of the Iberoamerican Academy of Management 1–21.
https://doi.org/10.1108/MRJIAM-12-2025-1889
Published: 30 June 2026
... 2026 Emerald Publishing Limited Licensed re-use rights only Real estate purchase intention Consumer happiness Developer brand Housing attributes PLS-SEM Brand Technological innovation Price Intención de compra inmobiliaria Felicidad del consumidor Marca del promotor Atributos...
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Journal Articles

Consumer happiness in the age of AI: exploring the emotional antecedents of purchase intention

Orlando Josué Martínez-Arvizu, David Gómez Sánchez, Luis Bayardo Tobar Pesántez, Francisco Javier Fernández Fernández
Journal: Management Research: The Journal of the Iberoamerican Academy of Management
Management Research: The Journal of the Iberoamerican Academy of Management 1–20.
https://doi.org/10.1108/MRJIAM-12-2025-1869
Published: 05 May 2026
... marketing Consumer happiness Brand self-connection Purchase intention Theory of planned behaviour Ibero-American Marketing emocional Felicidad del consumidor Conexión con la marca Intención de compra Teoría del ComportamientoPlanificado Iberoamérica. Marketing emocional Felicidade do...
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