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Keywords: Identidad organizativa
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Journal Articles
People make the brand: a commentary
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 380–387.
Published: 06 November 2018
... oportunidades adicionales para la investigación sobre la marca del empleador. Palabras clave Marca del empleador, Reputación corporativa, Identidad organizativa, Cultura organizativa, Marketing boca a boca Tipo de artículo Comentario Objetivo O objetivo deste artigo é comentar o artigo de Graham e Cascio...
