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Keywords: Innovation types
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2019) 17 (4): 510–539.
Published: 25 September 2019
...María Engracia Rochina-Barrachina; Jorge Antonio Rodríguez Purpose The purpose of this paper is to study which are the drivers of different types of innovations for manufacturing firms. The considered innovation types are product, process, organizational and marketing innovations. In addition...
