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Keywords: Intención de compra
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Journal Articles
Orlando Josué Martínez-Arvizu, David Gómez Sánchez, Luis Bayardo Tobar Pesántez, Francisco Javier Fernández Fernández
Management Research: The Journal of the Iberoamerican Academy of Management 1–20.
Published: 05 May 2026
... marketing Consumer happiness Brand self-connection Purchase intention Theory of planned behaviour Ibero-American Marketing emocional Felicidad del consumidor Conexión con la marca Intención de compra Teoría del ComportamientoPlanificado Iberoamérica. Marketing emocional Felicidade do...
Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2022) 20 (3): 229–243.
Published: 11 January 2022
... interacciones de marca, como la interacción personal, la resolución de problemas, la fiabilidad y la apariencia física de las tiendas en la lealtad al canal y la intención de compra en las tiendas ópticas físicas. Diseño/metodología/enfoque Las hipótesis se prueban a través de una investigación cuantitativa...
