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Keywords: Marketing eco-natural
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Journal Articles
Role of the eco-natural environment as an alternative attractiveness factor in malls
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2019) 17 (2): 168–186.
Published: 17 June 2019
... de artículo Trabajo de investigación Ambiente de naturaleza Centros comerciales Factores de atraccin Marketing eco-natural Nowadays, the mall culture plays an important role in consumers’ lifestyles (Calvo-Porral and Lévy-Mangín, 2018) because they have become entertainment and leisure...
