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Keywords: Microfranchise
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2024) 22 (3): 324–342.
Published: 06 November 2023
... of shared responsibility. If things go well for me as a micro-franchisor, they will also go well for the micro-franchisee, and vice versa. If the microfranchisee prospers, the microfranchisor benefits as well (UNDP Microfranchise expert). Additionally, both the microfranchisee and microfranchisor’s...
