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Keywords: Organizational culture
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Journal Articles
People make the brand: a commentary
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 380–387.
Published: 06 November 2018
... that drives attraction of a certain type of employee. Corporate reputation Word-of-mouth marketing Organizational culture Organizational identity Employer brand Marca del empleador Reputación corporativa Identidad organizativa Cultura organizativa Marketing boca a boca Marca do...
Journal Articles
Ageism: a study of demographic diversity in Brazil
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2012) 10 (3): 187–207.
Published: 09 November 2012
..., adaptability, and learning. Brazil Older workers Age discrimination Organizations Organizational culture Decision makers Demographics Historically, Butler's (1969 cited in Kite and Wagner (2004)) seminal article is credited with the introduction of the concept of ageism. This term denotes...
