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Keywords: Personal interactions
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2022) 20 (3): 229–243.
Published: 11 January 2022
...Ricardo Godinho Bilro; Fernando Dias Purpose This study aims to analyse the effect of brand interactions such as personal interaction, problem-solving, reliability and store physical appearance on channel loyalty and purchase intention in optical physical stores. Design/methodology/approach...
