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Keywords: Pharmaceutical industry
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2019) 17 (4): 494–509.
Published: 19 September 2019
.../methodology/approach In the pharmaceutical industry, a science-based sector, the source of new knowledge is often outside the company environment. Thus, the search for innovation depends on the company’s strategic decisions of cooperation. This research uses the case study method, with secondary data from...
