...Estela Núñez-Barriopedro; Alicia Ramírez-Orellana; Wenshi Ou Purpose This paper aims to investigate how price, housing attributes and developer brand influence consumer happiness and purchase intention in Spain housing market. The research also examines the significance of technological innovation...

... as the building and analysis of five causal models by the method of structural equation modeling and the five‐hypotheses test. The final model with a better adjustment (hypothesis 1) was composed of PRICE as an endogenous variable and ENVIRONMENT, SERVICE, FOOD, and HYGIENE as exogenous variables...