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Keywords: Process and product innovations
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2026) 24 (3): 427–455.
Published: 31 March 2026
... materializes through a chained pathway: CIR → co-creation → process innovation → product innovation. Both mediating links and the full sequential mechanism are statistically supported. The results also reveal a suppression effect in which the direct relationship becomes nonsignificant once mediators...
