...Orlando Josué Martínez-Arvizu; David Gómez Sánchez; Luis Bayardo Tobar Pesántez; Francisco Javier Fernández Fernández Purpose This study examines the indirect effects of emotional marketing on purchase intention through two psychological mediators: consumer happiness and brand selfconnection...

...Ricardo Godinho Bilro; Fernando Dias Purpose This study aims to analyse the effect of brand interactions such as personal interaction, problem-solving, reliability and store physical appearance on channel loyalty and purchase intention in optical physical stores. Design/methodology/approach...