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Keywords: Recontextualización
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Journal Articles
Recontextualizing Scandinavian practices in a Latin American regional office
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2020) 18 (1): 99–119.
Published: 18 September 2019
... involucrados en procesos complejos de recontextualización. Objetivo O principal propósito deste estudo foi explorar como as práticas de comunicação e gestão, tanto dinamarquesa quanto mexicana, são recontextualizadas no escritório latino-americano de uma multinacional escandinava (MNC) localizada...
