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Keywords: Recontextualization
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Journal Articles
Recontextualizing Scandinavian practices in a Latin American regional office
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2020) 18 (1): 99–119.
Published: 18 September 2019
...Jacobo Ramirez; Anne-Marie Søderberg Purpose The purpose of this study is to explore how Danish and Mexican communication and management practices are recontextualized at the Latin American office of a Scandinavian multinational corporation (MNC) located in Mexico. Design/methodology/approach...
