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Keywords: Relationship managers
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2013) 11 (2): 113–132.
Published: 09 August 2013
... Results emphasised customer orientation as an additional, crucial building block of RQ, drawing the attention to the pivotal role of (designated) relationship managers, the “part‐time” marketers who act as the “face” of the organization, in maximising B2B RQ. Originality/value New and relevant...

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