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Keywords: Relationship quality
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Journal Articles
Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2013) 11 (2): 113–132.
Published: 09 August 2013
...Armando Luís Vieira Purpose Relationship quality (RQ) is nowadays seen as a main source of competitive advantage. This study aims at enhancing our understanding of RQ by testing and comparing three alternative business‐to‐business (B2B) RQ models from an interpersonal perspective. Design...

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