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Keywords: Renacimiento de la marca
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2023) 21 (4): 419–439.
Published: 27 September 2023
... propias quiebras. Originalidad/Valor Este estudio muestra cómo, a pesar de tales fracasos, el atractivo y la reputación de la marca, apoyados por la visión estratégica y la perseverancia de los nuevos inversores (empresarios), permitieron el renacimiento de las marcas y abrieron la puerta a su reentrada...
