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Keywords: Reputação corporativa
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Journal Articles
Corporate reputation, country reputation and international performance: bridging institutional theory and emerging markets insights
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management 1–22.
Published: 11 March 2026
... país País de origen Desempeño internacional América latina Teoría institucional Reputação corporativa Reputação do país País de origem Desempenho internacional América Latina Teoria institucional The increasing interest in how reputation impacts IP has led to a substantial...
Journal Articles
People make the brand: a commentary
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 380–387.
Published: 06 November 2018
... Contribui mediante a descrição dos aspectos positivos e negativos dos empregados como embaixadores da marca, e sugere oportunidades adicionais para a investigação sobre a marca do empregador. Palavras-chave Marca do empregador, Reputação corporativa, Identidade organizacional, Cultura organizacional...
