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Keywords: Reputación de marca
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management 1–28.
Published: 07 July 2026
... Soft power Halo effect Brand reputation Sentiment Diplomacia pública Soft power Efecto halo Reputación de marca Sentimiento Diplomacia pública Soft power Efeito halo Reputação de marca Sentimento In globalised information environments, a country’s international reputation...
Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 363–379.
Published: 06 September 2018
... identifica preguntas de investigación a analizar en estudios futuros. Palabras clave Marca de empleador, marca inter-cultural, reputación de marca, reparación de la marca, revisión de la literatura Tipo de artículo – Artículo de investigación Objetivo É una revisão da literatura. Considerando os...
