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Keywords: Soft drinks
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Journal Articles
Coopetition and Complementarities: Modeling Coopetition Strategy and Its Risks at an Individual Partner Level
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2008) 6 (3): 189–205.
Published: 01 October 2008
... one and is based on empirical data from a longitudinal case study of coopetition in the mineral water and soft drinks industry. The results highlight a potential risk of coopetition strategies – namely, thresholds effects – as well as the associated risks a wrong understanding of complementarities...
