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Keywords: Theory of planned behaviour
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Journal Articles
Orlando Josué Martínez-Arvizu, David Gómez Sánchez, Luis Bayardo Tobar Pesántez, Francisco Javier Fernández Fernández
Management Research: The Journal of the Iberoamerican Academy of Management 1–20.
Published: 05 May 2026
.... Grounded in the theory of planned behaviour, this research aims to extend the model by incorporating emotional-cognitive variables in a Latin American context. Design/methodology/approach A quantitative, cross-sectional approach was applied using a structured questionnaire. The sample comprised 524...
