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Keywords: Tipos de inovação
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2019) 17 (4): 510–539.
Published: 25 September 2019
... O objetivo desta pesquisa é estudar quais são os direcionadores de diferentes tipos de inovações para empresas de manufatura. Os tipos de inovação considerados são inovações de produto, processo, organização e marketing. Além disso, este estudo também visa entender por que a maioria dos tipos de...
