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Keywords: Word-of-mouth marketing
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Journal Articles
People make the brand: a commentary
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 380–387.
Published: 06 November 2018
... that drives attraction of a certain type of employee. Corporate reputation Word-of-mouth marketing Organizational culture Organizational identity Employer brand Marca del empleador Reputación corporativa Identidad organizativa Cultura organizativa Marketing boca a boca Marca do...
