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Keywords: marca intercultural
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Journal Articles
The employer-branding journey: Its relationship with cross-cultural branding, brand reputation, and brand repair
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 363–379.
Published: 06 September 2018
... para ajudar as empresas a se recuperar do efeito negativo na marca do empregador resultante de condutas inapropriadas, e identifica preguntas de investigação a analisar em estudos futuros. Palabras clave Marca do empregador, marca intercultural, reputação da marca, reparação da marca, revisão da...
