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Keywords: reputação da marca
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Journal Articles
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 363–379.
Published: 06 September 2018
... empregador, marca intercultural, reputação da marca, reparação da marca, revisão da literatura Tipo de artículo – Artigo de investigação Purpose One purpose of this paper is to emphasize the relationship between employees as brand ambassadors and the concept of an employer brand. Another is to consider cross...
