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Keywords: revisión de la literatura
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Journal Articles
The employer-branding journey: Its relationship with cross-cultural branding, brand reputation, and brand repair
Available to Purchase
Management Research: The Journal of the Iberoamerican Academy of Management (2018) 16 (4): 363–379.
Published: 06 September 2018
...-cultural context. The editor plans to invite commentaries on this paper. Objetivo Es una revisión de la literatura. Tomando en consideración los resultados existentes se propone un proceso en tres etapas para ayudar a las empresas a recuperarse del efecto negativo en la marca de empleador resultante de...
