This study examines how immigration influences sustainable consumption behaviors, focusing on Egyptian immigrants in Berlin. It aims to explore how exposure to host-country systems and cultural norms shapes the adoption and integration of sustainable practices in immigration contexts.
A qualitative methodology was employed, involving ten in-depth interviews with Egyptian immigrants. The data were analyzed using an inductive, content-analysis approach to uncover key patterns and themes.
The findings reveal a four-phase process – awareness, action, adaptation and advocacy (4A’s framework) – that immigrants undergo when engaging in sustainable practices. The study also emphasizes the importance of cultural norms, educational initiatives and structural support in driving these behaviors.
This study is the first to investigate sustainable consumption behaviors among Middle Eastern immigrants, addressing a significant gap in the literature. The 4 A’s Framework provides a new lens to understand the progression of sustainable behavior adoption in an immigration context.
