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Keywords: Advertising appeals
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Journal Articles
Exploring the influence of religiosity on advertising believability across product types and advertising appeals featuring eco-friendly products
Available to Purchase
Management & Sustainability: An Arab Review 1–21.
Published: 24 October 2025
... the advertising appeal is scientific or emotional. The believability is higher in case of emotional appeals. The effect of product type on the relationship between religiosity and advertising believability was not significant. Moreover, advertising believability was observed to influence PA and purchase...
Includes: Supplementary data
