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Keywords: Analytic hierarchy process (AHP)
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Journal Articles
Stakeholder prioritization in context of sustainability marketing perspective using AHP and TOPSIS
Available to Purchase
Management & Sustainability: An Arab Review 1–24.
Published: 10 March 2026
..., the present study aims to prioritize stakeholders related to sustainability marketing. Design/methodology/approach The objective of the study is accomplished using the analytic hierarchy process ( AHP ) and Technique for Order Preference by Similarity to Ideal Solution ( TOPSIS ). A dataset of 12 India...
