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Keywords: Brand loyalty
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Journal Articles
Dhafer Abdullah Alahmari, Abdelrehim Awad, Ahmed Kordy, Ahmed Hegazy, Hammam Abdel Aal Salim Abdel Aal
Management & Sustainability: An Arab Review 1–24.
Published: 14 July 2026
... © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Green logistics e-commerce Customer satisfaction Purchase intention Brand equity Brand loyalty Transparency Egypt Business sustainability is a growing concern that is leading most...
Journal Articles
Management & Sustainability: An Arab Review (2025) 4 (4): 628–650.
Published: 18 November 2024
.... This study aims to evaluate the effects of logo changes on brand loyalty with the mediating role of brand attitude. Design/methodology/approach This study investigates the influence of Burger King’s logo change on consumer behavior, specifically regarding brand loyalty. The research involves an analysis...
