Keywords: Brand loyalty
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Journal Articles
Journal Articles
Management & Sustainability: An Arab Review (2025) 4 (4): 628–650.
Published: 18 November 2024
.... This study aims to evaluate the effects of logo changes on brand loyalty with the mediating role of brand attitude. Design/methodology/approach This study investigates the influence of Burger King’s logo change on consumer behavior, specifically regarding brand loyalty. The research involves an analysis...

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