... cycle. However, it is unclear whether and how GSCM can be transformed into a competitive advantage for adopting firms. Therefore, the purpose of this study is to examine the relationship between GSCM and competitive advantage and the mediating role of generative artificial intelligence (AI). Design...

...). Using SMART PLS 3, researchers have used structural equation modelling to evaluate the proposed model. The data were gathered by the researchers from the owners and managers of SMEs operating in Jordan’s manufacturing sector. Findings The findings demonstrated that competitive advantage (CA...