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Keywords: Consumer wisdom
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Journal Articles
Marketing ethics education and consumer wisdom: conceptualizing the relationship
Available to Purchase
Management & Sustainability: An Arab Review (2023) 2 (1): 87–105.
Published: 30 August 2022
...Youmna Soliman El-Sherbiny; Noha El-Bassiouny; Hadeer Hammad Purpose The purpose of this conceptual paper is to present a framework for the interplay between ethics education and consumer wisdom for future empirical research. The paper aims to conceptualize the influence marketing ethics education...
