...Mohammed Saleh Al-Tuhaifi Purpose The purpose of the study is to investigate how the key barriers, namely output quality, perceived ease of use, job technology fit, digital self-efficacy, and perceived usefulness influence digital transformation in Yemeni public organizations, while also testing...

...Meshari Abdulhameed Alsafran; Yousiff Ahmad Awad; Ahmad Alsaber; Shihanah Almutairi; Anwaar Al-Kandari Purpose This paper examines the impact of gamification on corporate sustainability, focusing on the role of digital transformation and open innovation within the ecosystem. It aims to highlight...

...Ahmed Rageh Ismail Purpose This paper aims to investigate the enduring relevance of in-store shopping in an age dominated by digital transformation and rising sustainability concerns. It explores how store brand personality, brand image and brand love interact to shape consumer loyalty...

...Samer Abaddi Purpose Delving into the captivating landscape of entrepreneurship education, digital literacy and digital transformation, this study aims to investigate their interplay with entrepreneurial propensity and the moderating effect of school support among Jordanian school students aged 15...