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Keywords: Eco-friendly
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Journal Articles
Exploring the influence of religiosity on advertising believability across product types and advertising appeals featuring eco-friendly products
Available to Purchase
Management & Sustainability: An Arab Review 1–21.
Published: 24 October 2025
..., especially when the product offering is eco-friendly. The findings can help companies provide marketing communications that are customized for a religious audience. In this way, companies can avoid the problems usually associated with advertising avoidance and psychological reactance towards advertisements...
Includes: Supplementary data
