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Keywords: Generative artificial intelligence
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Journal Articles
Management & Sustainability: An Arab Review 1–24.
Published: 15 July 2026
... cycle. However, it is unclear whether and how GSCM can be transformed into a competitive advantage for adopting firms. Therefore, the purpose of this study is to examine the relationship between GSCM and competitive advantage and the mediating role of generative artificial intelligence (AI). Design...
